eBook

A Guide to Data Integrations within Your CRM

Why data integration is needed in your financial services CRM, why it’s complicated to do, and best practices to ensure your CRM integration project is successful

eBook
A Guide to Data Integrations within Your CRM

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Top advisory firms are empowering their associates within CRM via data integrations to other advisory tools. This gives them the tools to service clientele faster than ever before! However, creating these connections is not the easiest project.

In this eBook, we’ll review:

 

  • Why data integrations in CRM are so vital
  • Complexities and pitfalls to avoid when integrating data in CRM
  • Strategies for successful data integration in CRM

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You have 2 different CRMs? Why?

Yes, we have two CRM offerings -- Elements and Engage. We have both to meet our clients' prefrences and varying techstacks. Having 2 CRMs allows us to be best positioned for success for our clients.

What are the differences between Elements & Engage?

The differences start at the appearance of each CRM. But the "under-the-hood" differences mainly come down to the platforms each is built on. Elements is built on top of the Salesforce Lightning platform, and Engage is built on top of the Microsoft Dynamics 365 platform. So, the differences can mainly be attributed to how these platforms interact with other technology and how your firm is looking to use CRM software alongside your other tools.

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